eCommerce Benchmark KPIs: Personal Care in Singapore

In 2023, next to an add-to-cart rate of 14%, a cart abandonment rate of 79.8%, and a conversion rate of 2.8%, the eCommerce Benchmark KPIs for Personal Care in Singapore also consist of an AOV of US$114.9, a discount rate of 11.6%, and a return rate of 4.2%.

至2023年，新加坡个人护理品类的电子商务基准关键绩效指标（KPI）中，除14%的加入购物车率、79.8%的购物车放弃率及2.8%的转化率之外，还包括平均订单价值（AOV）为114.9美元、折扣率为11.6%，以及退货率为4.2%。