MBI Sociodemographic Data Bulgaria Administrative Level

MBI's sociodemographic data is available for many countries worldwide. All data comes from a single source, ensuring consistency and comparability across markets. The Sociodemographics-Bundle Basic for Bulgaria at the admin level "Obshtini" includes the following variables:

- population
- gender
- age structure (15-year age bands)
- household figures
- unemployed

If you require a variable or geographic level not included in the Basic Bundle on this site, feel free to reach out. We will be happy to help you find a product that fits your needs.

MBI’s sociodemographic data supports informed decision-making wherever a clear understanding of the market is needed. It is especially valuable for use cases such as:

- Quantify regional sales opportunities / market potentials
- Focus on marketing activities locally
- Controlling: Formulate realistic and quantified objectives
- Identify unused market potential
- Restructure and optimize market and sales areas
- Site planning: Develop expansion strategies
- Evaluate areas for strengths and weaknesses
- Map marketing campaigns

原始信息汇总

MBI Sociodemographic Data Bulgaria Administrative Level 数据集概述

数据集基本信息

• 数据集名称: MBI Sociodemographic Data Bulgaria Administrative Level
• 提供商: Michael Bauer International GmbH
• 试用情况: 免费试用
• 刷新频率: 每年
• 时间覆盖范围: 2024年1月1日至2024年12月31日
• 地理覆盖范围: 保加利亚
• 云区域可用性: AWS多个区域

数据集内容

主要变量

• 人口
• 性别
• 年龄结构（15岁年龄组）
• 家庭数据
• 失业数据

数据字典

• 表名: MBI_MARKETDATA_2024_BG_OBSHTINI_SOCIO
• 主要字段:
  • CTRYCODE (Varchar)
  • ADMINCODE (Varchar)
  • NAME (Varchar)
  • P_T (Float)
  • P_PRM (Float)
  • HH_T (Float)
  • HH_SIZE (Float)
  • MALE (Float)
  • FEMALE (Float)
  • AGE_T0014 (Number)
  • AGE_M0014 (Number)
  • AGE_F0014 (Number)
  • AGE_T1529 (Number)
  • AGE_M1529 (Number)
  • AGE_F1529 (Number)
  • AGE_T3044 (Number)
  • AGE_M3044 (Number)
  • AGE_F3044 (Number)
  • AGE_T4559 (Number)
  • AGE_M4559 (Number)
  • AGE_F4559 (Number)
  • AGE_T60PL (Number)
  • AGE_M60PL (Number)
  • AGE_F60PL (Number)
  • UNEMPL (Number)

商业应用场景

市场分析

• 发现未开发的市场潜力
• 基于人口特征精确量化区域销售机会

需求预测

• 利用人口趋势设定数据驱动的销售和绩效目标

位置规划

• 评估目标区域的社会人口构成，制定有效的扩张策略

360度客户视图

• 结合社会人口统计数据和客户数据，全面了解客户需求和行为

联系数据丰富

• 丰富地理数据集，更好地了解本地市场并制定区域策略

使用示例

sql SELECT * FROM SOCIO."MBI_MARKETDATA_2024_BG_OBSHTINI_SOCIO";

相关数据集

1. MBI Sociodemographic Data Montenegro Postcode Level
2. MBI Purchasing Power Data for Poland Postcode Level
3. MBI Sociodemographic Data Bulgaria Postcode Level
4. MBI Sociodemographic-Bundle Basic for Latvia at Postcode Level
5. MBI Sociodemographic-Bundle Basic for Lithuania at Postcode Level
6. MBI Sociodemographic Data for Albania

联系方式

• 销售: [e-mail]
• 支持: [e-mail]