eCommerce Benchmark KPIs: Media in Malaysia

In 2023, next to an add-to-cart rate of 10.6%, a cart abandonment rate of 72.1%, and a conversion rate of 3%, the eCommerce Benchmark KPIs for Media in Malaysia also consist of an AOV of US$25.9, a discount rate of 9.2%, and a return rate of 2.9%.

至2023年，马来西亚媒体电子商务的基准关键绩效指标（KPI）除却10.6%的加入购物车率、72.1%的购物车放弃率及3%的转化率外，还包括平均订单价值（AOV）为25.9美元、9.2%的折扣率和2.9%的退货率。