Share of FMCG spending in rural areas Vietnam 2019

As of September 2019, packaged foods had a share of 28.4 percent, followed by diary products with a share of 23.9 percent of FMCG spending among rural consumers. In that year, urban consumers spend 29.7 percent on dairy products and 22 percent on beverages.

截至2019年9月，在农村消费者中，包装食品的市场份额为28.4%，紧随其后的是乳制品，占FMCG（快速消费品）支出的23.9%。同年，城市消费者在乳制品上的支出占比为29.7%，在饮料上的支出占比为22%。