Grounded theory analyzing data of user experience of virtual reality based cultural heritage exhibition

A virtual reality (VR) based cultural heritage exhibition (VRCHE) is an important type of VR-based museum exhibition (VRME). The user experience (UX) design of VRCHE has encountered opportunities and due to the differences in human-computer interaction (HCI) between VR-based and conventional interaction interfaces, so proposing the UX model of VRCHE is crucial. Although there are some existing works that study the UX models of VRCHEs, they are not complete enough to describe the UX of VRCHEs or offer any design strategies due to the methodologies and experimental materials that they currently use. This study creates experiments utilizing grounded theory that combine qualitative and quantitative approaches. Then, the study synthesizes three-level coding and quantitative analysis findings from grounded theory, builds a detailed model of the VRCHE UX using theoretical coding, and proposes design strategies.