CTV ad fraud in the U.S. Q3 2023

In the third quarter of 2023, 15 percent of traffic to connected TV programmatic advertising was invalid in the United States. Connected TV programmatic ad spending was forecast to stand at 8.88 billion U.S. dollars in the United States that year.

在2023年第三季度，美国联网电视程序化广告的流量中，无效流量占比达到15%。当年，美国联网电视程序化广告的支出预计将达到88.8亿美元。