Meta advertising CPM in Europe 2022-2024

In January 2024, the mean cost-per-mille (CPM) of an active ad in the Meta ecosystem (Facebook, Instagram, Messenger) stood at 1.27 euros. The median CPM dropped down to 0.86 euros, from 1.09 as of the last month of the previous year.截至2024年1月，Meta生态系统中（包括Facebook、Instagram和Messenger）活跃广告的平均千次展示成本（CPM）为1.27欧元。中位数CPM较上一年同期最后一个月的1.09欧元有所下降，降至0.86欧元。