UK leading video content type Q3 2023, by usage reach

During the third quarter of 2023, online videos recorded an audience reach of almost 85 percent among internet users in the United Kingdom. Music videos recorded the highest category reach, with 36 percent of responding internet users reporting watching this type of video online each week. Around 17 percent of respondents in the UK reported watching educational videos, while approximately two in 10 respondents reported watching sports clips or highlights videos.

在2023年第三季度，英国互联网用户中，在线视频的受众覆盖率达到近85%。音乐视频的受众覆盖率达到最高，36%的受访互联网用户表示每周都会在线观看此类视频。在英国，大约17%的受访者表示观看教育视频，而大约十分之二受访者报告观看体育剪辑或精彩片段视频。