Your marketing data hub

Funnel automatically connects, stores, organizes and lets you share the data from all of your advertising, marketing, sales and CRM platforms. It also gives you the raw data, so you don’t lose granularity or flexibility. It’s the best of both worlds.

Funnel frees technical teams from tedious data manipulation tasks and allows them to focus on higher-value activities, like improving the data model and mining the data for patterns.

Use your marketing data from Funnel to join with any other relevant data to your business to help you act with certainty and to get a holistic view of your business. With Funnel, your team can easily answer crucial questions such as:
- How much did I spend on each channel?
- What is my Return On Ad Spend per channel?
- What is my Customer Acquisition Cost?
- What are my top performing campaigns/creatives/keywords?

Funnel has support for 500+ connectors, such as Facebook Ads, Google Ads, Amazon Advertising, Criteo, Adroll, Shopify, AppsFlyer, Snapchat Ads, Instagram Ads and many more. The data is automatically being collected by Funnel and exported to Snowflake.

Workflow:
- Navigate to the Marketplace tile and click “Request”
- A Funnel representative will reach out to you
- Connect your needed data sources in your Funnel account
- Clean, normalise and group your data with Funnel's intuitive data model before exporting the data to Snowflake
- Funnel will return requested data via Snowflake Data Share automatically

搜集汇总

背景与挑战

背景概述

该数据集是一个营销数据枢纽，能够自动连接、存储并整合来自500多个平台（如Facebook Ads、Google Ads等）的广告、营销和销售数据，同时提供原始数据以确保灵活性。它通过Snowflake自动共享数据，帮助团队分析渠道支出、投资回报率等关键指标，并简化数据清理和导出流程。