Netflix subscribers count worldwide 2013-2022

How many paid subscribers does Netflix have? Netflix had approximately 220.67 million paid subscribers worldwide as of the second quarter of 2022. This marks a decline of nearly one million subscribers compared with previous quarter. Most Netflix subscribers are based in the United States and Canada, accounting for over 73 million of Netflix’s total global subscriber base. Who is Netflix’s audience? Subscribers are from diverse ethnic backgrounds – data on Netflix subscribers by ethnicity found that more Hispanic and African Americans watch Netflix than their White counterparts. Netflix considers diversity important and featured almost five times the number of LGBTQ characters in its TV series than Hulu in the 2018-19 season. Additionally, openly published data on the gender of Netflix employees in 2021 revealed that the company performs extremely well in terms of achieving an even split. Perhaps unsurprisingly, Netflix appeals to all age groups and a survey showed that the majority of adults aged 18 to 54 years old subscribed to the service. Netflix viewer habits Interestingly, a survey exploring the behavior of Netflix viewers with pets found that a total of 12 percent of respondents admitted that they had stopped viewing a show because their pet did not like it, and 22 percent had bribed their pet with treats in a bid to encourage the animal to watch the show or movie for longer. Such behavior may seem strange to some, but with Netflix available to watch on multiple devices and in any location, consumers inevitably have and will continue to tailor their viewing experience to their preferences, needs, and lifestyles. Some U.S. adults have even admitted to watching TV and movies in public restrooms, and with Netflix retaining its title as the undisputed market leader when it comes to video streaming it’s safe to assume that some of these bathroom binge viewers are Netflix customers, too.

Netflix全球付费订阅用户数量究竟几何？截至2022年第二季度，Netflix的全球付费订阅用户数量约为2.2067亿。这一数字与上一季度相比，几乎减少了100万用户。Netflix的订阅用户主要分布在美国和加拿大，占总全球订阅用户基数的73亿以上。Netflix的受众群体究竟是谁？来自不同族裔背景的订阅用户比例数据表明，相较于白人，更多拉美裔和非洲裔美国人正在观看Netflix。Netflix视多样性为重要因素，并在2018-2019赛季的电视剧中，其展现的LGBTQ角色数量是Hulu的近五倍。此外，2021年公开的Netflix员工性别数据进一步揭示了公司在实现性别比例均衡方面表现出色。或许并不令人意外，Netflix吸引了所有年龄段的观众，一项调查显示，大多数18至54岁的成年人都选择了这项服务。Netflix观众的观看习惯引人注目地发现，一项探讨Netflix观众与宠物行为的调查发现，12%的受访者承认他们因为宠物不喜欢而停止观看某个节目，22%的人甚至用零食作为贿赂，试图鼓励宠物观看节目或电影更长时间。这种行为对于某些人来说可能显得奇特，但随着Netflix可在多个设备和任何地点观看，消费者不可避免地会根据他们的偏好、需求和生活方式来调整他们的观看体验。一些美国成年人甚至承认在公共洗手间观看电视和电影，鉴于Netflix在视频流媒体领域的市场领导者地位无可争议，我们可以合理推测，其中一些洗手间狂欢的观众也是Netflix的用户。