Brevi considerazioni sulle formule allocutive in portoghese europeo usate in testi pubblicitari

This brief study aims to reflect on the current use of forms of address in European Portuguese. It will attempt to show that, although the use of the pronominal form Tu is beginning to gain more and more space within interpersonal relationships, the third person null subject continues to be preferred. The study is devoted to the analysis of some current examples taken from the advertising of products directed at many age groups.