In-Store and Online Purchase Data

Ibotta has the largest collection of deterministic, user-generated purchase data in the US. Our fully-licensable, 1st party data powers activation, attribution and analytics use-cases for leading brands, media agencies, and platforms.

Fields Included:
- Hashed MAID or E-mail (SHA 256)
- Retailer Channel (Big Box, Grocery, Convenience, Pharmacy, etc.)
purchase time
- UPC, product/brand name, category (primary & secondary)
quantity, price basket total, receipt id
- zip, age, gender

Use Case #1 - CPG & Retail Brands:
- Build custom audiences for targeted activation of verified Ibotta purchasers (e.g. - brand, category, lapsed buyer audiences)

Use Case #2 - Media Platforms:
- Build sales attribution/measurement using Ibotta’s 1:1 purchase data to prove the effectiveness of advertising (e.g. - discover which campaign tactic drove the most sales)

Use Case #3 - Investment Management:
- Leverage more than 2 billion transactions per year at an ID level to validate/uncover investment hypotheses (e.g. - did brand/category purchases go up or down during COVID?)

搜集汇总

背景与挑战

背景概述

该数据集提供美国用户通过Ibotta平台产生的线上线下购物数据，包含匿名用户ID、零售商渠道、商品信息及人口统计特征，支持品牌精准营销、广告效果归因和投资决策分析等应用场景。数据涵盖20亿笔年度交易，可验证投资假设并衡量营销活动效果。