Replication Data for: Campaign Mailers and Intent to Turnout: Do Similar Field and Survey Experiments Yield the Same Conclusions?

We present findings from a survey experiment that mirrors a pair of eld experiments reported by Doherty and Adler (2014). Those field experiments found that both positive and negative partisan mailers increased reported intent to turnout among the unaffliated likely voters they targeted and surveyed by phone shortly after the mailers were sent. Results of our survey-based experiment, which used images of the mailers as stimuli, indicate that exposure to these messages depresses intent to turnout among likely Independent voters. The findings demonstrate that field and survey-based experiments that look remarkably similar on their face can yield divergent answers to a seemingly simple question: Does political advertising mobilize or demobilize independent voters?