INNOVATIVE PEDAGOGICAL APPROACHES IN ENGLISH LANGUAGE TEACHING WITHIN HIGHER EDUCATION

This article examines the scientific and methodological foundations of teaching English as a specialized discipline within higher education. The study analyzes the interrelationship between educational principles, instructional rules, and educational technologies in organizing an effective teaching process. Special attention is given to the transition from reproductive to productive and creative instructional approaches, emphasizing the importance of developing students’ critical thinking, professional communicative competence, and creative abilities.

The paper highlights the role of integrated education, competency-based approaches, modular learning design, and systematic monitoring and assessment in enhancing instructional effectiveness. It argues that educational principles constitute the theoretical foundation of instruction, while educational rules function as practical guidelines for classroom implementation. Their interconnection ensures the scientific validity, methodological consistency, and practical efficiency of English language teaching aimed at professional training. The study concludes that the integration of innovative pedagogical technologies contributes to the formation of a holistic worldview and professionally oriented creative personality among future specialists.