Working-together normative appeals to promote pro-environmental donations through perceived behavior control and intentions to pro-environmental donations

Investigating the role of social norms in fostering pro-environmental behaviors is crucial for advancing human efforts toward environmental protection. This study employed a one-way, two-level, between-participants experimental design, focusing on the type of social norm as the independent variable and pro-environmental donations as the dependent variable. The study aimed to explore the impact of working-together normative appeals on pro-environmental donations and to understand the underlying mediating mechanism.