eCommerce Benchmark KPIs: Beverages in Singapore

In 2023, next to an add-to-cart rate of 12.9%, a cart abandonment rate of 71.2%, and a conversion rate of 3.7%, the eCommerce Benchmark KPIs for Beverages in Singapore also consist of an AOV of US$155.7, a discount rate of 9.1%, and a return rate of 2.2%.

于2023年，在新加坡饮料电商基准关键绩效指标中，除12.9%的加入购物车率、71.2%的购物车放弃率及3.7%的转化率之外，还包括平均订单价值155.7美元、9.1%的折扣率及2.2%的退货率。