Typology of Desires 1990 (FRG)

1. Consumer inclination, media usage and possession economic goods.

2. Quantitative recording of consumer habits.

Topics: 1. Consumer inclination, media usage and possession of economic
goods: personal demands on life; frequency and type of vacation trips;
length of vacation; areas visited; means of transport used and persons
accompanying on the vacation trip; destinations for short trips; type
of lodging; month of trip; vacation type; use of various means of
transport for short trips; utilization of a tour operator or organizing
one´s own trip; detailed recording of the frequency of reading of
magazines and watching television (media usage); number of stations
that can be programmed in the remote control; attitude to name-brand
articles, brand loyalty, money, advertising, environmentally friendly
but expensive products, newly developed products and the relation
between quality and price (scale); possession of durable economic goods
from the area of entertainment electronics as well as photo, film and
do-it-yourself equipment; criteria for purchase of entertainment
electronics equipment; possession of a computer as well as recording of
equipment brand and of the computer equipment; private or commercial
use; purchase desires; product interest or interest in product
information for selected goods (scale); possession and age of household
appliances; possession of real estate and intended acquisition of real
estate; size of residence and number of rooms; furnishings; residential
status; type of heating and energy source used; possession and planned
acquisition of furniture and furnishings; having a yard and size of
yard; use of yard and frequency of yard work; yard equipment and
possession of motorized yard tools; use of fertilizers and pesticides;
frequency of care of plants in the residence; do-it-yourself activities
conducted and planned; possession of drivers license and class of
drivers license; number of kilometers driven annually; attitude to car
driving (scale); number of cars in the household and detailed
determination of brand, type, year when built, age and price of the
vehicle; purchase or lease; new or used car; type of vehicle fuel used;
opportunity to use a company car; conducting repair and maintenance
measures; intent to purchase a car as well as idea regarding price and
type of car; criteria in purchasing a car; preferred brand according to
country of manufacture; possession of building loan contracts; Loan and
Building Association used and amount of money borrowed; purpose to
which used; interest in further building loan contracts; reading of
Loan and Building newsletters; type of insurance; possession of bank
account; types of financial investment; possession of a credit card or
Euro-check {check guarantee} card; interest in information on financial
investment, risk investment and insurance possiblities (scale);
attitude to medications; use of medication and self-treatment; visits
to the doctor; frequency of purchases in drug stores or health food
stores and monthly expenditures in this area; preferred drug stores;
preference for rapid effect or natural composition of a medication;
self-treatment for selected complaints or illnesses (scale);
participating in reducing programs or diets; height and weight; leisure
activities; inclination to write letters; frequency of telephone calls
from public telephones, from home, private or business, local or
long-distance as well as to foreign countries; interest in acquiring a
new private telephone and desired equipment type or manufacturer; use
of terminal text; interest in private use of terminal text; detailed
information on up to 6 persons living in the household.

Interviewer rating: weekday of interview; length of interview; date of
interview; ZIP (postal) code.

2. Quantitative recording of consumer habits: The frequency of use of
selected products and brands was collected by the respondent through a
written survey in form of a household diary: places of purchase;
non-alcoholic drinks; sport and vitamin drinks; alcoholic drinks;
brands of wine, champagne; aperitifs; brands of spirits; types of
whisky; brands of rum; brands of vodka; brands of schnapps; liquor
specialties; brands of liqueur; brands of beer; coffee consumption and
preferred brands of coffee; tea consumption; consumption of sweets,
snacks, muesli bars; brands of crisp bread, ready-to-serve meals and
frozen food; brands of health and diet foods; cosmetic articles for
women and men, cosmetic as well as hair care products; sun screen;
cooking fat and salad oils; use of tobacco products and preferred brand
of cigarettes; use of cigarettes; purchases from mail-order and
department stores.