[SAMPLE] Factori Location Intelligence with Profile|POI + People Data|

Our Location Intelligence Data connects people's movements to over 14M physical locations globally. These are aggregated and anonymized data that are only used to offer context for the volume and patterns of visits to certain locations. This data feed is compiled from different data sources around the world.

Location Intelligence Data Reach:
Location Intelligence data brings the POI/Place/OOH level insights calculated based on Factori’s Mobility & People Graph data aggregated from multiple data sources globally. To achieve the desired foot-traffic attribution, specific attributes are combined to bring forward the desired reach data.
For instance, to calculate the foot traffic for a specific location, a combination of location ID, day of the week, and part of the day can be combined to give specific location intelligence data. There can be a maximum of 40 data records possible for one POI based on the combination of these attributes.

Data Export Methodology:
Since we collect data dynamically, we provide the most updated data and insights via a best-suited method at a suitable interval (daily/weekly/monthly).

Use Case:
Retail Analytics Platform:
Location intelligence to analyze foot traffic patterns around retail stores, combining this data with customer profiles to gain insights into visitor demographics. These insights optimize store layouts, staffing, and product placements
Marketing Campaign Optimization:
Utilize location intelligence to analyze consumer behavior and preferences using geographical and demographic data for more effective audience segmentation and targeting.
Emergency Response Planning Tool:
To identify high-risk areas for natural disasters or emergencies and profiles to assess vulnerability and evacuation needs across different population segments
Smart City Mobility Solution:
Provide city planners and transportation authorities with insights to optimize transportation systems, alleviate congestion, and improve urban mobility for residents
Event Planning and Venue Selection:
Assists planners in selecting suitable venues that match the demographic profile and preferences of their audience

Data Attributes Included:
Location ID
n_visitors
day_of_week
distance_from_home
do_date
month
part_of_day
travelled_countries
Visitor_country_origin
Visitor_home_origin
Visitor_work_origin
year
Carrier
Brand Visited
Place _Categories
Geo _ behaviour
make
model
OS_versions
ratio_age_18_24
ratio_age_25_34
ratio_age_35_44
ratio_age_45_54
ratio_age_55_64
ratio_age_65
ratio_female
ratio_male
ratio_residents
ratio_workers
ratio_others