eCommerce Benchmark KPIs: Camping & Adventure in the Philippines

In 2023, next to an add-to-cart rate of 6.9%, a cart abandonment rate of 80.4%, and a conversion rate of 1.3%, the eCommerce Benchmark KPIs for Camping & Adventure in the Philippines also consist of an AOV of US$72.2, a discount rate of 11.9%, and a return rate of 2.7%.

在2023年，菲律宾露营与探险电商领域的关键绩效指标（KPIs）显示，除6.9%的加入购物车率、80.4%的购物车放弃率以及1.3%的转化率之外，还包括平均订单价值（AOV）为72.2美元、折扣率为11.9%，以及退货率为2.7%。