eCommerce Benchmark KPIs: Household Care in Malaysia

In 2023, next to an add-to-cart rate of 14.4%, a cart abandonment rate of 76.4%, and a conversion rate of 3.4%, the eCommerce Benchmark KPIs for Household Care in Malaysia also consist of an AOV of US$33.7, a discount rate of 12.7%, and a return rate of 1.8%.

截至2023年，马来西亚家庭护理电子商务基准关键绩效指标（KPI）中，除了14.4%的加入购物车率、76.4%的购物车放弃率和3.4%的转化率之外，还包括平均订单价值（AOV）为33.7美元、折扣率为12.7%以及退货率为1.8%。