eCommerce Benchmark KPIs: Personal Care in Serbia

In 2023, next to an add-to-cart rate of 16.6%, a cart abandonment rate of 82%, and a conversion rate of 3%, the eCommerce Benchmark KPIs for Personal Care in Serbia also consist of an AOV of US$46.2, a discount rate of 17.3%, and a return rate of 4.1%.

于2023年，塞尔维亚个人护理电商基准关键绩效指标（KPIs）中，除16.6%的加入购物车率、82%的购物车放弃率以及3%的转化率之外，还包括平均订单价值（AOV）为46.2美元、折扣率为17.3%以及退货率为4.1%。