Factors impacting trust in influencers in the U.S. 2021

During a 2021 survey, nearly 62.8 percent of responding social media users aged 16 to 34 from the United States stated that whether or not an influencer responded to followers' comments/posts impacted their trust in that particular influencer. The number of followers and the number of likes and/or comment under the influencer's posts was important for over 47 percent of interviewees.

在2021年的一项调查中，近62.8%的受访美国16至34岁社交媒体用户表示，是否有一位影响者对其粉丝的评论或帖子作出回应，对其对该影响者的信任度产生了显著影响。对于超过47%的受访者而言，影响者的粉丝数量以及在其帖子下的点赞和/或评论数量是至关重要的。