NRS-15324 | 'Gold beef strip branding for consumers in NSW' [report]

This series consists of a single report entitled 'Gold Beef Strip Branding for Consumers in N.S.W' , prepared by C.R. Luckock, Senior Research Officer of the NSW Meat Industry Authority. The Gold Beef strip-branding scheme was developed to improve domestic demand for beef by encouraging consumer confidence in the product. The subjects examined by this report include the design of the gold brand, the type of carcasses to be selected, the scheme’s application and monitoring, product uniformity, advertising, problems encountered, usage and future proposals. Appendices to the report include procedure manual for monitoring gold strip branding, a colour reproduction of the brand, a reproduction of the newspaper advertisement for the brand, the media schedule and a copy of the promotional leaflet distributed to retailers. A copy of the legal contract for gold labels is attached in addition to a paper by the Senior Research Officer setting out facts concerning lean meat and its comparison with competitive products.