eCommerce Benchmark KPIs: Thailand

In 2023, next to an add-to-cart rate of 10.3%, a cart abandonment rate of 84.5%, and a conversion rate of 1.6%, the eCommerce Benchmark KPIs in Thailand also consist of an AOV of US$73.5, a discount rate of 12.9%, and a return rate of 9.5%.

于2023年，泰国电子商务基准关键绩效指标（KPIs）除10.3%的加入购物车率、84.5%的购物车放弃率及1.6%的转化率之外，还包括平均订单价值（AOV）为73.5美元、折扣率为12.9%以及退货率为9.5%。