Marketing Agencies and Collusive Bidding in Online Ad Auctions
收藏NBER2017-10-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w23962
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资源简介：
The transition of the advertising market from traditional media to the internet has induced a proliferation of marketing agencies specialized in bidding in the auctions that are used to sell ad space on the web. We analyze how collusive bidding can emerge from bid delegation to a common marketing
提供机构：
美国国家经济研究局
创建时间：
2017-10-01
