Consumer market sales volume of tablet PCs in Germany 2010-2020

The number of tablets sold to private consumers in Germany peaked in 2014 at 6.64 million devices. A few years later in 2020, it had dropped to just over 4.5 million. The same decreasing trend is obviously visible when looking at tablet sales revenue. Apple tablet market leaderThe average price for a tablet in Germany also fluctuated, increasing again after 2015 to 337 euros in 2019. A far cry from the 603 euros recorded in 2010, but still substantial enough to get consumers thinking twice, especially with the amount of functions a smartphone can still fulfill or the variety of small, easy to pack laptops available on the market. While tablet sales might remain uncertain, the number of people using electronic devices, tablets included, for reading, is increasing. Globally, Apple’s smartphones and tablets are being used the most, followed by Samsung. In fact, specifically on the tablet market, Apple is in the lead. Low batteryDespite some encouraging trends mentioned above and tech giants still aiming to establish themselves by continuing to produce tablets alongside other mobile devices, experts also say that the tablet boom may be over. Sales consistently continue to drop, as is clear from this statistic, just to name one example from Germany, and smartphones have also become larger to cater to a wider spectrum of consumer demands.

德国私人消费者购买平板电脑的数量在2014年达到峰值，为6.64百万台。数年后，至2020年，该数字已下降至略超过450万台。观察平板电脑的销售收入，同样可见这种明显的下降趋势。德国平板电脑市场的平均价格也呈现波动，自2015年后再次上升，至2019年达到337欧元。尽管与2010年记录的603欧元相去甚远，但考虑到智能手机所能满足的众多功能或市场上提供的多种便携式、易于打包的小型笔记本电脑，其价格仍足以让消费者三思。尽管平板电脑的销售情况可能仍充满不确定性，但包括平板电脑在内的电子设备使用人数，用于阅读的人数却在持续增加。在全球范围内，苹果公司的智能手机和平板电脑的使用率最高，紧随其后的是三星。事实上，在平板电脑市场，苹果处于领先地位。尽管上述趋势令人鼓舞，技术巨头仍在继续生产平板电脑和其他移动设备以确立自身地位，但专家们也表示，平板电脑的繁荣可能已经结束。正如从德国的这一统计数据中清晰可见，销售量持续下降，而智能手机也变得更大，以满足更广泛的消费者需求。