2024 MLS Sponsorship Exposure Data

Relo Metrics provides a valuation of every brand exposure across broadcast and social for all 29 MLS teams. Brands can use this data to evaluate active partnerships and explore future opportunities.<br/><br/>View Included: - Exposure generated per sponsor and placement type across each rights holder Tables Included: (available through the view) - Rights holders - Sponsors - Placement types - Sponsor annotations Fields Included: - League Year - Sponsor - Placement - Platform - Account Ownership - Exposures - Social Media Impressions - Social Media Video Views - Social Media Engagements - Sponsor Media Value Date Range:02-21-2024 to 12-07-2024 Sourcing:<br/>Data is sourced from broadcast networks and social media channels, including: Facebook, Instagram, Twitter, YouTube, and TikTok.<br/><br/>Exposure Detection:<br/>Exposures are detected through a rigorous analysis and QA workflow to detect relevant brand exposures for each MLS team resulting in thousands of hours of broadcast and social media posts analyzed with a subset of all annotations being reviewed for quality assurance of the data.<br/><br/>Top Use Cases for Brands: - With sponsorships across multiple teams, understand the exposure and value generated to evaluate return on sponsorship investment and to inform renewal conversations. - When looking to buy sponsorships, identify high performing placements from the teams that you want to work with. - Keep an eye on competitors in the space to understand where they're getting exposure and investing in sponsorship.

搜集汇总

背景与挑战

背景概述

该数据集由Relo Metrics提供，对2024年美国职业足球大联盟29支球队在广播和社交媒体上的品牌曝光进行估值，涵盖从2024年2月21日至12月7日的数据。它通过严格分析检测曝光，帮助品牌评估赞助投资回报、识别高绩效展示位置并监控竞争对手。