eCommerce Benchmark KPIs: Furniture & Homeware in South Korea

In 2023, next to an add-to-cart rate of 11%, a cart abandonment rate of 83.4%, and a conversion rate of 1.8%, the eCommerce Benchmark KPIs for Furniture & Homeware in South Korea also consist of an AOV of US$249.8, a discount rate of 10.6%, and a return rate of 3.7%.

于2023年，韩国家具与家居用品电商领域的关键绩效指标（KPI）除却11%的加入购物车率、83.4%的购物车放弃率以及1.8%的转化率之外，还包括平均订单价值（AOV）为249.8美元、折扣率为10.6%以及退货率为3.7%。