eCommerce Benchmark KPIs: Homeware in Singapore

In 2023, next to an add-to-cart rate of 10.7%, a cart abandonment rate of 78%, and a conversion rate of 2.3%, the eCommerce Benchmark KPIs for Homeware in Singapore also consist of an AOV of US$185.8, a discount rate of 10.6%, and a return rate of 6%.

在2023年，新加坡家居用品电商基准关键绩效指标（KPIs）除10.7%的加入购物车率、78%的购物车放弃率以及2.3%的转化率之外，还包括平均订单价值（AOV）为185.8美元、折扣率为10.6%以及退货率为6%。