Mediation of Green Supply Chain Management in the Relationship Between Green Transformational Leadership and the Firm’s Reputation: The Role of Individual Green Values, 2020

The purpose of this study was to examine the mediating effect of green supply chain management on the relationship between green transformational leadership and firm reputation, as well as to assess the moderating role of individual green values on the relationship between green management supply chain and the firm’s reputation. A partial least squares structural equation model (PLS-SEM) was used to analyze these relationships. The sample was made up of 359 managers of large private companies in the food sector in Peru. Descriptive data were analyzed with the SPSS version 25 program. The measurement and the structural models were analyzed using SmartPLS version 3.3.9. The conclusions indicate that the effect of green transformational leadership on the reputation of the firm is significant and that green transformational leadership is an essential element in the implementation of green supply chain management. Additionally, the findings show that green supply chain management does not mediate the relationship between green transformational leadership and the firm’s reputation and that it does affect the reputation of the firm. It was also found that individual green values do affect green transformational leadership and the firm’s reputation. Finally, the study concluded that individual green values moderate the relationship between green supply chain management and the reputation of the firm.