DIRECTIONS FOR IMPROVING THE QUALITY OF SERVICE IN THE TOURISM SECTOR IN UZBEKISTAN

This article examines the main directions for improving the quality of service in the tourism sector in Uzbekistan. It analyzes current trends in the development of tourism services and identifies key factors affecting service quality, including infrastructure development, staff qualifications, digitalization of services, and customer satisfaction. The study highlights existing challenges in providing high-quality tourism services and evaluates their impact on the competitiveness of the tourism industry. Based on the analysis, the article proposes practical recommendations aimed at enhancing service standards, improving tourist experiences, and increasing the overall attractiveness of Uzbekistan as a tourist destination. The findings are intended to support sustainable development and service quality improvement in the national tourism sector.