National Awareness and Early Diagnosis Initiative: Cancer Awareness Measures: Special Licence Access

Public Knowledge were commissioned by the Arden Cancer Network to conduct research to assess baseline levels of cancer awareness across the area served by the Network, which covers NHS Coventry, NHS Warwickshire and parts of NHS Worcestershire (specifically Bromsgrove and Redditch). In total 989 interviews were conducted with a broad range of respondents, using a street methodology, in October and November 2009.<br> <br> The survey used the Cancer Awareness Measure (CAM) tool, developed by Cancer Research UK and its partners to facilitate accurate and sensitive surveillance of public awareness of cancer over time, identify information needs and monitor the impact of campaigns promoting awareness and early presentation. It is now being used to establish cancer awareness levels more locally across the country. Further information about the CAM may be found on the Cancer Research UK <a href="http://info.cancerresearchuk.org/spotcancerearly/naedi/AboutNAEDI/Researchevaluationandmonitoring/naedi_cam/" title="Cancer Awareness Measures (CAMs)">Cancer Awareness Measures</a> web page.<br> <br> Users should note that the End User Licence version of this study, without postcode-level information, but with less restrictive access conditions, is held under SN 6678. <br>