Evaluation of SHUGA family planning soap opera targeting adolescents and young adults in Nigeria

These data originate from an evaluation of the entertainment education interventions of MTV Shuga Naija undertaken by Tulane University (Drs. Paul Hutchinson, PhD and Dominique Meekers, PhD), Boston University (Dr. Christopher Beaudoin, PhD), and the Centre for Research, Evaluation Research, and Development (Dr. Elizabeth Omoluabi, PhD and Dr. Akanni Akinyemi, PhD). Data were collected to assess the impact of MTV Shuga Naija on youth behaviors related to sexual health, contraceptive use, and sexual violence in three states of Nigeria. More information on MTV Shuga can be found here: https://www.mtvshuga.com/naija/. Data for the evaluation were collected from a panel of youth at three points in time: prior to the implementation of MTV Shuga activities in March 2018, after the airing of a full season of the MTV Shuga Naija television drama in October 2019, and again after the airing of the second and concluding season of the television drama in September 2020. These data are from the endline survey. The baseline and midline surveys were conducted using face-to-face interviews. Due to the COVID-19 pandemic, the endline was conducted via phone. Of the original 2,856 youth, only 899 were able to be recontacted and consented to participate in the endline survey. This work was funded by the Bill and Melinda Gates Foundation (OPP1162691).