Data Set for : Business Leadership in Tourism Startups: A PLS-SEM Analysis of Interrelationships between Sustainable Business Practices, Competitive Advantage and Financial Performance

This dataset contains the survey responses and analytical materials used in the study examining the relationship between sustainable business practices, competitive advantage, and financial performance among tourism startups in Uttarakhand, India. The repository includes anonymized survey responses coded using Likert scales, the questionnaire used for data collection, PLS-SEM analytical results, and the conceptual research model. The dataset supports transparency and reproducibility of the research findings.