Digital Consumer Interest Signals - Real Estate Investors

**Digital Consumer Interest Signals – Real Estate Investors** delivers behavioral and ownership-based insights on individuals and entities who own 10 or more residential properties across the U.S. With tiered classifications and digital intent activity, this dataset enables marketers, developers, and real estate platforms to identify, segment, and activate **multi-property investors**, **high-net-worth owners**, and **institutional portfolios**.

The dataset includes:

- Over **245,000 anonymized investor records**
- Ownership tiers: High Net Worth, Traditional, Transitional, Government/Commercial
- Weekly digital activity (ACTIVITYWEEK) for recency tracking
- Property type classification and geographic breakdown
- Masked PII, formatted for compliance and activation

搜集汇总

背景与挑战

背景概述

该数据集提供美国拥有10套及以上住宅的投资者行为和所有权洞察，包含超过24.5万条匿名记录，按财富等级和数字活动分类，旨在帮助市场人员识别并激活多房产投资者和高净值人群。