All Media and Products Survey 2010 - South Africa

Name: All Media and Products Survey 2010 - South Africa
Creator: www.datafirst.uct.ac.za
Published: 2021-01-19 00:00:00
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Abstract --------------------------- The South African Audience Research Foundation (SAARF) conducts the All Media and Products Survey (AMPS) to collect data on media usage of South Africans, as well as their ownership or usage of certain products and services. Geographic coverage --------------------------- The survey covers major rural and urban areas in South Africa. This includes major metropolitan areas in Gauteng, Western Cape, Eastern Cape, KwaZulu-Natal, Free State and Northern Cape. Analysis unit --------------------------- Households and individuals Universe --------------------------- The universe which the AMPS sample is drawn comprises virtually all South African adults aged 15 years or older throughout urban and rural areas of major metropolitans in South Africa. The survey covers residents in private households, or hotels, residential hotels and similar accommodation in the Republic of South Africa. Kind of data --------------------------- Sample survey data Sampling procedure --------------------------- The universe which the AMPS sample is drawn comprises adults aged 15 years or older in South Africa. A multistage, area stratified, quasi-probability design was employed on a full annual sample. Using population estimates, the sample is then grossed up to the total population so that findings can be looked at in terms of both percentage and thousands of people. The data were collected by personal, in-home interviews. In the case of each racial group, certain areas were excluded from consideration, as containing no persons or a negligible number of persons in a given group. Mode of data collection --------------------------- Face-to-face [f2f]

摘要 --------------------------- 南非受众研究基金会（SAARF）执行全部媒体与产品调查（AMPS），旨在搜集南非民众的媒体使用情况数据，以及他们对某些产品及服务的拥有或使用情况。地理覆盖范围 --------------------------- 调查涵盖了南非的主要农村和城市地区，包括豪登省、西开普省、东开普省、夸祖鲁-纳塔尔省、自由州和北开普省的主要都会区。分析单元 --------------------------- 家庭和个人总体 --------------------------- AMPS样本的总体包括南非各大都会区的城市和农村地区几乎所有15岁及以上的成年人。调查覆盖了私人家庭、酒店、住宅酒店以及类似的住宿设施中的居民。数据类型 --------------------------- 样本调查数据抽样程序 --------------------------- AMPS样本的总体包括南非15岁及以上的成年人。采用多阶段、区域分层、准概率设计在全年样本中进行。利用人口估计，样本随后被扩大至总人口，以便从百分比和千人规模的角度审视研究结果。数据通过面对面（面对面）访谈方式收集。在考虑每个种族群体时，某些区域因不含或含极少数特定群体的人而被排除在考虑范围之外。数据收集方式 --------------------------- 面对面访谈 [f2f]

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