The study of consumer attitudes towards "no plastic bag" shopping day at supermarket stores in Bangkok

Plastic bags used in many industries because the advantages of lighter weight and easier to carry. But the main problem is the disposal, it will take more than 100 years for degradation. Regarding to the ministry of municipal waste management of Thailand, Thai people consume plastic bags more than 2 million tons per year or average about 5,300 tons per day. Thai governments tried to encourage retailers to create the sustainability campaigns with their consumers. Now, there are 15 major retailers collaborate and apply this activity in their store in order to increase awareness of sustainability, cost reduction and increase brand image of stores.This study is a contemporary topic in applied marketing under the area of society issue. The purpose of this study is to understand the relationship between consumer attitudes towards environment concern and rejecting plastic bags behavior in supermarket stores in Bangkok. Also to understand consumers attitude towards “No Plastic Bag” shopping day and incentives offered by each supermarket stores.A total of 214 respondents who age between18-60 participated in the survey. They were divided into three groups. First group eas rejecting group (very often and always reject plastic bags within 6 months). Second group was sometime rejecting group (sometimes reject plastic bags). The last group was not rejecting group (never and rarely reject plastic bags within 6 months). Most of respondents were female 121 respondents and male 93 respondents. The result showed that most of respondents understand the current situation of environment today but some group still consuming plastic bags because they thought that the effect was far away from their daily life. Female tended to have rejecting behavior more than male. Key findings from this study can be used to improve plastic bag reduction campaign more effective for the marketer who have plan to held this campaign. In addition, this research aimed to understand key variable that were effect plastic bags reduction from consumers.