E-shoppers of cleaning or personal care products in Italy 2022, by age group

In 2022, online shoppers aged 35 to 44 years were the biggest consumer base of cleaning products or personal hygiene products in Italy, with 15.4 percent of them purchasing this type of product online. Consumers aged 25 to 34 years followed with 13.6 percent.

在2022年，意大利在线购物者中，35至44岁的消费者构成了清洁产品或个人卫生产品的主要消费群体，其中15.4%的消费者通过网络购买此类产品。紧随其后的是25至34岁的消费者，占比为13.6%。