Consumer opinion on LGBTQs in ads being clear enough in the U.S. 2023, by generation

During a survey among adults in the United States published in mid-2023, little more than half (or 54 percent) of responding Gen Zers said LGBTQ representation in advertising was explicit enough to be recognized. The acronym stands for lesbian, gay, bisexual, transgender, queer, or questioning persons. Among matures and boomers, the shares surpassed 70 percent.

在2023年中期发布的一项针对美国成年人的调查中，仅有超过一半（或54%）的回应者表示，广告中的LGBTQ群体代表形象足够鲜明，易于识别。其中，LGBTQ代表的是女同性恋、男同性恋、双性恋、跨性别、酷儿或性取向不确定的人。在成熟一代和婴儿潮一代中，这一比例超过了70%。