Study on the student's perception of marketing activities undertaken by Gdansk and Mangalore

Nowadays, the urban areas very often attract the poor and the unemployed, leading to the creation of neighbourhoods of poverty (slums) and other economic and social problems. All over the World cities include sustainable goals in their development strategies but the question is, whether the city development strategies foresee activities devoted also to human capital growth. The aim of the study was a comparative analysis of students' perception of city's corporation activities aimed at encouraging young, educated people to study and settle in the city on the example of Gdansk in Poland and Mangalore in India. The study was conducted in 2019. The research group were students of the University of Gdansk (Poland) and the Mangalore University (India). The main conclusion from the study is that educated young people expect jobs and a high quality of life in the city to settle there.