U.S. TV consumption: daily viewing time 2009-2023, by age group

According to the most recent data, U.S. viewers aged 15 years and older spent on average almost three hours watching TV per day in 2023. Adults aged 65 and above spent the most time watching television at over four hours, whilst 15 to 19-year-olds watched TV for less than two hours each day. The dynamic TV landscapeThe way people consume video entertainment platforms has significantly changed in the past decade, with a forecast suggesting that the time spent watching traditional TV in the U.S. will probably decline in the years ahead, while digital video will gain in popularity. Younger age groups in particular tend to cut the cord and subscribe to video streaming services, such as Netflix, Hulu, and Amazon Prime Video. TV advertising in a transition periodSimilarly, the TV advertising market made a development away from traditional linear TV towards online media. While the ad spending on traditional TV in the U.S. generally increased until the end of the 2010s, this value is projected to decline to below 60 billion U.S. dollars in the next few years. By contrast, investments in connected TV advertising are expected to steadily grow, despite the amount being just over half of the traditional TV ad spend by 2025.

根据最新数据，2023年美国15岁及以上观众平均每天花费近三小时观看电视。65岁及以上的成年人观看电视时间最长，超过四小时，而15至19岁的年轻人每天观看电视时间不足两小时。随着电视媒体景观的动态变化，过去十年中人们消费视频娱乐平台的方式发生了显著变化。据预测，未来几年美国传统电视的观看时间可能会下降，而数字视频的受欢迎程度将逐渐上升。尤其是年轻群体倾向于切断有线服务，并订阅如Netflix、Hulu和Amazon Prime Video等视频流媒体服务。电视广告市场正处于转型期，与传统的线性电视相比，电视广告市场正逐渐转向在线媒体。尽管直到2010年代末，美国传统电视的广告支出一般呈增长趋势，但预计在未来几年内，这一数值将下降至600亿美元以下。相比之下，尽管到2025年，投资于智能电视广告的金额仅占传统电视广告支出的半数以上，但其增长势头预计将稳步上升。

搜集汇总

背景与挑战

背景概述

该数据集统计了2009年至2024年美国不同年龄段人群每天观看电视的平均时间，按年龄组分类，并反映了电视观看习惯的变化趋势，尤其是年轻群体转向流媒体服务的趋势。