Average number of Facebook friends Australia 2018, by age group

Young people in Australia are more likely to have more friends on Facebook, with the average user between the ages of 18 to 29 years having almost 400 friends on the platform. This is in contrast with senior citizens (65 years and above) who seem to be more selective, having an average of just under 70 friends on Facebook. The most used social media platform   Australia has very high social media penetration rate, with a majority of the population having an account on a social media platform. It is partially due to the country’s high internet penetration rate and cultural influences from the western world on social media trends. Furthermore, the number of Facebook users in Australia has been increasing steadily, with a forecast of approximately 11.5 million Australians having an account on the social media platform by the year 2022. This figure would represent more than 40 percent of the nation’s population, making it the most used social media platform in Australia.  Demographics of Facebook users   The use of Facebook in Australia is dominated by 25- to 34-year-old millennials, with around 4.4 million Australians in this age bracket using the social networking site in 2018. Younger generations in Australia are also more active Facebook users with those between 18 to 29 years using the platform four times more per week than those over the age of 65 years. Elderly users of social media however were most likely to have a Facebook account in comparison to other generations.

在澳大利亚，年轻人更倾向于在Facebook上拥有更多的朋友，平均年龄介于18至29岁之间的用户在该平台上拥有近400位好友。与此形成鲜明对比的是，年长者（65岁及以上）似乎更为挑剔，平均仅有略低于70位好友。澳大利亚拥有极高的社交媒体渗透率，大部分国民在社交媒体平台上拥有账户。这部分原因在于该国互联网渗透率的高企以及西方世界对社交媒体趋势的文化影响。此外，澳大利亚的Facebook用户数量一直在稳步增长，预计到2022年，将有约1150万澳大利亚人在该社交媒体平台上拥有账户。这一数字将占全国人口的40%以上，使其成为澳大利亚最常用的社交媒体平台。在Facebook用户的构成上，澳大利亚以25至34岁的千禧一代为主导，2018年约有440万澳大利亚人使用这一社交网站。澳大利亚的年轻一代也是更为活跃的Facebook用户，18至29岁的用户每周使用该平台的频率是65岁以上用户的四倍。然而，相较于其他年龄段，社交媒体的老年用户更有可能拥有Facebook账户。