Hotel market outlook sentiment rankings worldwide 2009-2015, by region

This statistic shows the hotel market outlook sentiment rankings worldwide from 2009 to 2015, by region. In January 2014, the hotel sentiment ranking score in the Americas was 40. Hotel industry - additional informationThe Global Hotel Market Sentiment Survey is a bi-annual report released by hospitality consulting company Horwath HTL. Each report is based on the results of a survey of hotel operators from around the world on their current outlook regarding occupancy, room rates and revenue and what they think will happen within the industry in the next half year. In 2009, survey respondents worldwide reported a pessimistic outlook for the hotel industry, particularly in Europe where the average sentiment was negative 55 for the second half of the year. Since then, positivity within the industry has improved: in the first half of 2014, global sentiment was 25 and reached as high as 40 in the Americas. The revenue of the global hotel industry was forecasted to reach 550 billion U.S. dollars by 2016. Globally, average daily hotel rates were highest in the Middle East/Africa in 2014. At 165.97 U.S. dollars, the average daily rate there was around 50 dollars more than that of the region with the lowest rates, Asia Pacific. The highest occupancy rates could be seen in the Asia Pacific region and Europe at 68.6 percent and 68.8 percent respectively. The region with the lowest hotel occupancy rate worldwide was Northern Africa. In 2014, the leading hotel company worldwide was UK-based company InterContinental Hotels Group (IHG) with a gross revenue of 22.8 billion U.S. dollars, including revenues from franchised hotels. The company owns chains such as Crowne Plaza and Holiday Inn.

本统计数据展示了2009年至2015年间全球酒店市场展望情绪排名，按地区划分。2014年1月，美洲地区的酒店情绪排名得分为40。关于酒店行业——附加信息，全球酒店市场情绪调查是由酒店咨询公司Horwath HTL发布的双年度报告。每份报告均基于对全球酒店运营商的调研结果，内容包括他们对当前入住率、客房价格和收入前景的看法，以及对未来半年内行业发展趋势的预测。2009年，全球受访者对酒店行业持悲观态度，尤其是在欧洲，下半年平均情绪指数为负55。自那时起，行业的积极情绪逐渐提升：2014年上半年，全球情绪指数为25，在美洲地区更是高达40。预计到2016年，全球酒店行业的收入将达到5500亿美元。在全球范围内，2014年中东/非洲的平均每日酒店房价最高，平均每日房价为165.97美元，比亚太地区最低房价高出约50美元。亚太地区和欧洲的入住率最高，分别为68.6%和68.8%。全球酒店入住率最低的地区为北非。2014年，全球领先的酒店公司为总部位于英国的洲际酒店集团（InterContinental Hotels Group, IHG），其总收入为228亿美元，包括特许经营酒店的收入。该公司拥有诸如皇冠假日酒店和假日酒店等连锁品牌。