Consumers’ Neophobic Profile Influences Sensory and Perception Responses to the Addition of Banana Peel into Cake Formulation

This study examines the impact of consumer’s neophobia to new technologies on sensory, emotional and perceptual responses to two ways of banana peel (BP) as an ingredient in cake formulations (BP and BP-powder). Consumers in the segment that claimed to be more familiar with new technologies had no impact on acceptance, healthy, sustainable and innovative scores due to the BP information and the BP in the cake evoked neutral emotions. Consumers in the segment that would not try new technologies showed positive effect of both forms of adding BP (peel and powered peel) into cakes’ recipe and evoked positive emotions for both BP stimuli.