Changes in spending on digital platforms by marketers worldwide 2023

According to a survey among marketing professionals worldwide, 76 percent of respondents said they were planning to increase their spending on TikTok in 2023. Under 60 percent of respondents also stated they were planning to increase their spending on YouTube, while increased spending on Instagram and Amazon was cited by a respective 46 and 44 percent of respondents, respectively.

根据一项针对全球市场营销专业人士的调查，76%的受访者表示他们计划在2023年增加对TikTok的投入。同时，不到60%的受访者也表示他们计划增加对YouTube的支出，而分别有46%和44%的受访者指出他们计划增加对Instagram和Amazon的投入。