MODERN MECHANISMS OF ORGANIZATION AND MANAGEMENT OF SPORTS EVENTS

This article analyzes the theoretical and legal foundations of organizing and managing sports events, modern management principles, and practical mechanisms for their implementation. It examines issues related to effective planning of sports events, the formation of organizational structures, financial resource management, marketing and sponsorship activities, ensuring safety, and the use of information and communication technologies. Furthermore, the socio-economic significance of sports events, their role in youth education, and their contribution to promoting a healthy lifestyle are scientifically substantiated. The research findings aim to improve the management system in the field of sports and to develop practical recommendations for conducting sports events at a high organizational level.