Impact of COVID-19 on marketing budget in Denmark 2020

Due to the coronavirus outbreak, nearly half of the surveyed CMOs and marketing managers in Denmark expect to reduce their marketing budget for 2020. Only two percent stated to raise the budget for the year as a consequence of the COVID-19 pandemic.The first case of the coronavirus in Denmark was confirmed on February 27, 2020. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

鉴于冠状病毒疫情的爆发，近半数的丹麦受访首席营销官及市场营销经理预计将在2020年削减其营销预算。仅有百分之二的人士表示，将因应COVID-19疫情而增加当年的预算。丹麦首例冠状病毒病例于2020年2月27日得到确认。如需进一步了解关于冠状病毒（COVID-19）疫情的相关事实和数据，请访问我们的专门信息页面。