Acxiom Real ID

Acxiom’s Real ID native Snowflake application puts the power to manage your customer data and resolve identities exactly where it belongs -- in your hands.

Generate Real IDs using personally identifiable information (PII) securely within Snowflake, and most importantly, without ever needing to transfer your PII outside of your own Snowflake account. Acxiom’s Real ID assigns precise identifiers at scale using the native application framework which also provides data access controls, secure data sharing and privacy governance. It enables the development of data-driven creative, media activation at scale and measurement – again requiring no movement of PII.

Acxiom brings world-class identity resolution to you. Using the Real IDs generated in the native application, you can:
• Utilize your Real IDs to gain insights using Acxiom’s Data Portrait Analysis offering with a robust, intuitive user interface that makes it easy to understand and consume the insights.
• Build your own audiences and enrich them with Acxiom provided data attributes.
• Activate an audience just as you built it or expand it via look-alike modeling.

DATA SAFETY AND SECURITY

Your PII data remains in your own protected cloud environment. PII data is never moved or exchanged with any third parties. Real ID uses Snowflake's native application framework to securely assign Real IDs and facilitate the use of Data Portrait Analysis reporting, Data Exploration and Activation with look-alike options.
Acxiom is an industry leader in consumer privacy and data governance, with a history and reputation for ethically sourcing and credentialing data. You can be confident all touch points are collected and managed in a compliant manner.

Installation and User Instructions
Please see Acxiom Real ID User Guide, linked in the documentation section

搜集汇总

背景与挑战

背景概述

Acxiom Real ID是一个原生Snowflake应用，允许用户在Snowflake账户内安全生成和管理客户身份标识，无需转移个人身份信息。它提供大规模标识符分配、数据访问控制和隐私治理，支持数据驱动分析、受众构建和激活，同时确保所有数据始终保留在用户受保护的云环境中，符合行业隐私标准。