Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords
收藏NBER2005-11-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w11765
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资源简介：
We investigate the "generalized second price" auction (GSP), a new mechanism which is used by search engines to sell online advertising that most Internet users encounter daily. GSP is tailored to its unique environment, and neither the mechanism nor the environment have previously been studied in
提供机构：
美国国家经济研究局
创建时间：
2005-11-01
