Direct-to-Consumer Advertising and Online Search
收藏NBER2016-08-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w22582
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资源简介：
Beginning in 1997, the Food and Drug Administration (FDA) allowed television advertisements to make major statements about a prescription drug, while referring to detailed drug information on the internet (FDA 1997; 2015). The hope was that consumers would seek additional information online to fully
提供机构：
美国国家经济研究局
创建时间：
2016-08-01
